Question 3: What kind of media institution might distribute your media product and why?

Looking back at the films that influenced our production of the opening sequence, films such as "Paranormal Activity", "Blair Witch Project", "Wrong Turn" and "Se7en", most of them successfull or not were low budget independant films. None of these were produced by a well known production company, however all deemed successful. It is a risk producing a low budget film.

The role of the production company is to not only raise the funding of the film, yet to physically produce the film. Film production is everything from the initial idea of the film, shooting and then editing the film. With this in mind, we are aware that our film would not be produced by a production company such as Working Title; primarily because it is to large and the genre of our piece, horror, does not attract a wide scale audience. A production company such as Working Title also has an expectation to uphold, something that a film like ours is a risk in creating. Majority of their films are family orientated and comedies.With this all in mind, I think a smaller production company would be more applicable to our film. Although our film was a success in terms of creating the horror genre and our focus groups seemed very pleased with the outcome; as previously mentioned there is limited audiences for this style of horror. A small production company would still allow the film to be a success, alongside avoiding being a huge risk for more multinational instutions such as Working Title.

Distribution concentrates on the marketing and promotion aspects of a film. "The Blair Witch Project", a film we took close reference to when producing our film, was distributed by Artisan Entertainment. Artisan Entertainment spent a reported amount of $1.5 million on web promotion as part of its marketing strategies, something which caused an eruption of excitement towards the film hence gaining an immediate audience on the day of release. Where the production side of things I believe should be left to a smaller company, in contrast, the distribution should be dramatic and impactful. With the genre of film that we have produced marketing could be very clever globally, and overall gaining a profitable outcome.